Privacy Policy
Last updated: 01/01/2026
Quick summary
We collect only the information needed to process your orders, support you, and improve your experience on our website. Your personal data is kept secure, used responsibly, and never sold.
Introduction
Welcome to Thee Active (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or shop at www.theeactive.com. By using our website, you agree to the collection and use of information in accordance with this Privacy Policy and applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023.
Information we collect
We may collect the following information when you browse, place an order, or contact us: name, email address, phone number, billing and shipping address, order details and purchase history, and communication preferences such as marketing opt-ins. Technical data collected automatically may include IP address, device and browser type, and pages visited, time spent, and actions taken on the site. Payment transactions are processed by our payment providers, and we do not store your full payment card details.
How we use your information
We use your information to process, confirm, and deliver your orders; communicate order updates, delivery information, and support responses; manage returns, exchanges, and customer service; send marketing emails, SMS, or WhatsApp messages if you have opted in; improve website performance, design, and user experience; detect and prevent fraud or misuse; and comply with legal and regulatory obligations.
Cookies and tracking technologies
We use cookies and similar tracking technologies to operate and enhance our website. Cookies help us remember your cart and preferences, understand how visitors use our website, improve site speed and functionality, and measure the effectiveness of our marketing campaigns. You can control or disable cookies through your browser settings, but some features of the website may not function properly if cookies are disabled.
Third-party tools and analytics
We use trusted third-party services to help us understand traffic and improve marketing, including Google Analytics and Meta Pixel. These providers may collect information such as your IP address, device information, and browsing behavior on our site, in accordance with their own privacy policies.
Data sharing
We do not sell your personal data. We may share your information only with service providers who help us operate our business (such as Shopify, payment gateways, shipping and logistics partners, and email or SMS providers), professional advisors where required, and government authorities or regulators where required by law. These third parties receive only the information necessary to perform their services and are expected to protect your data.
Data protection and security
We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration. These measures include collecting only necessary information, secure storage on protected systems, encryption of sensitive data where appropriate, restricted access to authorized personnel, and regular monitoring. While no system is completely secure, we work to keep your data as safe as reasonably possible.
Marketing communications
If you choose to receive marketing communications, we may contact you via email, SMS, or WhatsApp with updates, offers, and product news. You can opt out at any time using the unsubscribe link in our emails or by following the instructions in our messages. Even if you opt out of marketing, you may still receive transactional messages such as order confirmations and shipping updates.
Your rights
Subject to applicable law, you may request access to the personal data we hold about you, request correction of inaccurate or incomplete data, request deletion of your data where legally permissible, withdraw consent for marketing or certain processing activities, and raise concerns regarding how your data is handled. To exercise these rights, contact us using the details below. We may need to verify your identity before fulfilling certain requests.
Children’s privacy
Our website is intended for use by individuals aged 18 and above and is not directed at children. If you believe a child has provided us with personal information, please contact us so we can delete it where appropriate.
International visitors
Thee Active primarily operates in India. If you access the website from outside India, your information may be processed in India or by service providers in other locations, subject to applicable data transfer rules.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in practices, technology, or legal requirements. The “Last updated” date indicates the latest version. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at: 📧 mithra@theeactive.com